Design and production of a custom magazine
“Tesco Loves Baby” is a parenting magazine addressed to young and future parents. The magazine has been published since 2013 in a biannual cycle. We’re fully responsible for the editorial concept, design and DTP, printing and distribution of every issue. The “Tesco Loves Baby” magazine is a publication available not only in Poland, but also in the Czech Republic, Slovakia and Hungary. It is complemented by online communication and the Tap2C app, which extends the print content with various additional materials.
The main goal of the magazine is to inform, educate and support parents in the areas of feeding and caring for babies in their first days of life. “Tesco Loves Baby,” thanks to its highly professional content, contests and discount coupons included in each issue, is an effective tool for building a community of young parents around the Tesco brand.
The readers especially value the “Tesco Loves Baby” magazine for its unique and professional lifestyle content. “Tesco Loves Baby” immediately became an indispensable element in building the image of Tesco as a chain of stores that support parents in baby care.
For a consistent continuation of a concept